In recent years, China's wine industry has been growing, and the production and sales of wine products are also increasing. However, fake and inferior alcoholic products are banned repeatedly, which greatly damages the market environment, causes huge economic losses to enterprises, and seriously affects people's health and life safety. Quanray Electronic's old customer Wuliangye is facing this dilemma.
Despite the renewal of anti-counterfeiting measures, but in the final analysis, three factors make fake wine banned more than ever: first, most of the anti-counterfeiting measures are backward; Second, the labeling process is simple and easy to fabricate (through label manufacturers, recycling, etc.); The third is the poor identification of labels, consumers can not judge the authenticity of labels.
In this case, Quanray uses radio frequency identification (RFID) technology to add a unique electronic ID card to each bottle of wine. RFID anti-counterfeiting tracing system covers the circulation from production to warehousing to market inquiry, with high integrity and flexibility. When combined with the logistics system, it will have powerful anti-counterfeiting and anti-channeling and Omni-directional tracing functions. The system adopts automation technology, automatic identification technology and information encryption technology to give each product a unique identity label. The system realizes the supervision, management, and control of each wine product's logistics and information flow through product code assignment and supervision of circulation and sales information in the production process.
Quanray Electronics has been paying attention to wine traceability projects, and has designed proprietary labels and RFID anti-counterfeiting traceability solutions for multiple wine producers to meet their development needs. Quanray Electronics is the first domestic enterprise to apply RFID technology to wine anti-counterfeiting and traceability. Since 2009, Quanray Electronics has cooperated with Wuliangye Group to use RFID anti-counterfeiting technology, adding a unique RFID code to the bottle code and box code to form a three-code one. Quanray Electronics, as the only provider from multiple application chips to overall solutions, guarantees anti-counterfeiting and traceability functions from the chip source. After 11 years of stable operation of more than 300 million bottles of wine project, we have accumulated rich experience in production, management and application implementation. Users of Wuliangye can easily use the mobile app to easily identify the RFID tags on the wine bottles to distinguish authenticity. The label contains detailed information such as the name, production date, distribution area, anti-counterfeiting inquiries, location and other details of the bottle of wine.
The scheme takes RFID technology as the data management means to automatically identify the operation process of production and distribution of enterprises and realize information management, so as to ensure the correctness and accuracy of various object management in the business process. Information construction is mainly carried out in all aspects of anti-counterfeiting, traceability management, warehouse management, distribution management and flow tracing, so as to build a public service platform (Food safety anti-counterfeiting and traceability) with effective government supervision and consumers. The 11-year cooperation has fully proved that Wuliangye Group has recognized Quanray Electronics' reliable chip products and anti-counterfeiting traceability solutions.